But not so you can transform the boring into the extraordinary. They become obsessed, maybe unhealthily obsessed, with them, and we want that obsession in our lives, in many different ways. We know that games are powerful and keep people’s attention. This is a lesson I learned over many years: games are a kind of play. It is a subtle problem, and of course subtlety is not what we deal in when we talk about ideas generally, and especially when we talk about gamification. Were you worried you might be taken the wrong way? But you’re actually scathing about gamification. The call to turn anything into play could be taken as a call for gamification – the practice of giving rewards such as points and prizes as a motivation for performing simple tasks. One of the moments for me as an individual is realising that maybe the most interesting thing about games is not the “games” part it’s the way that they allow an excuse for setting up and respecting these arbitrary limitations, and working with them.
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